If you want to understand human behavior, you have to watch it unfold, not just ask people to describe it after the fact. That’s the basic tenet of the Usability and Interaction Lab (or UnI Lab) at ...

Get the latest news in human behavior research sent to your inbox with occasional exclusive discounts on biosensor hardware and software.

Varjo’s new generation of headsets connects the world’s most advanced mixed reality technology with the pinnacle of graphical processing power, catering to industrial use cases where highest-level ...

With the latest iOS accessibility update, Apple quietly introduced a new capability: camera-based eye tracking. The feature allows users to navigate and interact with their iPhone using only their ...

Human attention is frequently drawn to the most vivid colors in the immediate environment. For example, large bright red “SALE” signs capture attention instantly, similar to “STOP” signs. A café with ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. Explore cognitive workload: its ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Attribution Theory, a fundamental concept in social psychology, explains how individuals interpret the causes of behavior and events. First proposed by Fritz Heider in the 1950s and expanded by ...

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

The one drug no one ever told you to avoid. It’s everywhere, sneaking into your soul through supermarket speakers and car radios, leaving you bobbing your head to tunes you swore you’d never like, but ...

Imagine standing in front of a magnificent painting, feeling a surge of emotions that transcend words. Or listening to a piece of music that sends shivers down your spine, with each note resonating ...