The Boston Beer Co has penned a "multi-year" partnership for RTD brand Sun Cruiser with New Jersey's MetLife Stadium and its ...

Pernod Ricard has hired US artist Brian Donnelly, known as Kaws, to design the latest bottle in Absolut Vodka’s Artist ...

Canada-based Corby Spirit & Wine has added five years to its production deal with contract distiller Hiram Walker & Sons.

The MD of Benchmark Drinks, the company behind Kylie Minogue and Elton John's namesake wine brands, has urged the wine industry to steer clear of established descriptor cues for brands below a certain ...

Scotch whisky, single malt, Islands (Orkney), 17 years old. Matured for 11 years in refill casks, then transferred to American oak, 47.5% ABV Released worldwide this week In the US, SRP of US$160 per ...

Here’s a round-up of the new launches from spirits brand owners in the week commencing 28 September. Scotch whisky, single malt, Highland. Aged for 18 years, the first 16 of which were in American ...

Diageo has partnered with Indian fashion designer Rahul Mishra for the second 'festive' extension of Johnnie Walker's Blue ...

The owner of France-based wine group Boisset Collection has acquired Napa Valley’s Artesa Estate from Spain's Raventós ...

Australia's Papa Salt Coastal Gin has signed an agreement with Cask Liquid Marketing to become its distributor in the UK.

Diageo’s India division has updated the appearance and changed the formulation of its Indian-made foreign liquor (IMFL) brand ...

Campari Group has commenced a marketing activation at Sydney Airport for its Wild Turkey bourbon brand. Centring around a branded pop-up in Heinemann Duty Free’s shop in Terminal One, the push kicked ...

‘I would like to thank him for his support to me and his significant contribution to Diageo.’ Diageo has confirmed a change of financial lead, with Nik Jhangiani set to depart the brand owner, two ...