The relationship between publishers, platforms and audiences is pushing media companies to reassess long-held assumptions about traffic, distribution and growth. AI is upending search referral traffic ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...

WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened. Before diving into those accounts it’s ...

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing unpacks the ...

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Agency trading desks spent a ...

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...

Now that the World Cup is finally over, brand marketers hoping to dominate consumers’ attention during the tournament will be analyzing the performance of every channel, creative asset and dollar ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Cannes Lions 2026 is gearing up to be the advertising ...

Three weeks into the 2026 FIFA World Cup, brands aren’t just buying media around the tournament – they’re building entire creator-led activation machines, from local microcreators selling host cities ...

This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences.

This week’s Media Briefing recaps what publishers had to say about the impact of search referral traffic declines on their businesses, during the Digiday Publishing Summit’s closed-door town hall ...