The interior of the new Nintendo Store in San Francisco's Union Square on May 14, 2025. The real showpiece of Nintendo San Francisco is the “gaming wall”: a 15-foot-tall screen on the lower level of the store where guests can sample demos from an extensive catalogue of Switch games.

Video game giant Nintendo opened its newest flagship store Thursday in San Francisco's Union Square, as the area seeks to recover from multiple store closings.

At a time when more video games are sold online, Nintendo created a place that will be a draw to gamers and tourists