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The streamer's overall ad commitments more than doubled as it sold out in-game inventory for its pair of NFL Christmas Day ...
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Primetime TV Sees Ad Dollars Decline for Third Consecutive Upfront, but Streaming Lends Boost
Ad dollars committed to primetime TV in the industry's upfront market fell for the third consecutive year, though streaming ...
NBCUniversal says it exceeded $7 billion in upfront sales thanks to a surge of advertiser interest in sports like the Super Bowl and the NBA ...
Comcast NBCUniversal’s streaming service Peacock is still losing money, but remains a silver lining for the overall company.
The upfront results come as TelevisaUnivision reported a 5% drop in ad revenue to $742 million in its second quarter of 2025.
Disney has closed its 2025-2026 Upfront negotiations, with increased sales in sports and streaming and overall volume consistent with the prior year. Streaming accounted for over 40% of total upfront ...
Spanish-language giant TelevisaUnivision said it was able to secure the same amount of advertising commitments it did last ...
Comcast delivered second quarter results that exceeded Wall Street’s expectations for both revenue and non-GAAP earnings, yet ...
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