No such thing as bad press? Actress Gwyneth Paltrow has become the temporary spokesperson for the tech firm at heart of Coldplay CEO “kiss cam” scandal. The company’s new, tongue-in-cheek promo video has gone viral and is a masterclass in how to handle a PR crisis.

AI startup Astronomer released a cheeky video featuring Gwyneth Paltrow playfully poking fun at the recent viral scandal involving former CEO Andy Byron and his secret HR lover Kristin Cabot – a sordid affair that was exposed by none other than the actress’s ex.

Astronomer has enlisted the help of Gwyneth Paltrow for a new promotional video in the wake of the Coldplay cheating scandal. The new video, posted by Astronomer via its official X page on Friday, July 25 features Paltrow as the company’s “Temporary Spokesperson.