Zillow, other online home listings stocks drop. Google is entering the fray. The turf war over real estate listings could get ...
Key Takeaways Google has started testing new home ad features in its search results.Shares of Zillow and other home listing ...
A key Google partner is starting to display home listing details directly in search results, prompting some industry experts ...
And if Zillow is forced to pay ad fees to show its listings in Google's search results, its marketing costs could skyrocket.
Americans searching for homes in 2025 focused on daily comfort, outdoor amenities and adaptable living, per Zillow.
Zillow analyzed millions of listings to figure out what homebuyers want the most in 2026. In-demand properties are ...
SEATTLE, Dec. 15, 2025 /PRNewswire/ -- Looking for a place where it's beginning to look a lot like Christmas? Zillow ® has ...