Variety

WPIX fires up ratings as Yule Log rules

If any further proof is needed that TV watching is not foremost on people’s minds during Christmas Day, WPIX New York harvested more viewers than any other local TV station from 8 a.m. to noon by ...
Variety

KCAL fires up yule log

Viacom-owned KCAL-TV is bringing the Yule Log to Los Angeles, airing three hours of a flaming fireplace Christmas morning. KCAL borrowed the idea from New York’s WPIX-TV, which made the Yule Log an ...
SFGate

Here's to the yule log, the hottest thing on TV at the holidays

WPIX General Manager Fred M. Thrower was an offbeat visionary, in the so-crazy-it-might-work tradition of Ron Popeil, Erno Rubik and the dude who invented the Pet Rock. The New Yorker's boldest idea ...
AOL

What Is a Yule Log? Here’s the True History of the Christmas Tradition

When you think of a yule log, you probably picture a roaring, wood-burning fire casting a warm light on an ornament-adorned Christmas tree. Or perhaps you have a sweet tooth and the first thing that ...