Buying a pair of jeans from Target or a flat-screen TV from Best Buy now will earn Caesars Entertainment Corp. customers points that can be redeemed at any of the company's 40 properties nationwide.

Caesars Entertainment Corp.’s longtime rewards program is being renamed for the company’s namesake. The company’s Total Rewards program will be known as Caesars Rewards as of Friday, company officials ...

A line-up of A-list entertainers helped usher in a new era of excitement for Caesars Entertainment as company celebrates the expansion of Total Rewards, the country’s leading entertainment loyalty ...

Caesars Entertainment Corporation will introduce “Caesars Rewards” as the next evolution of its award-winning loyalty program effective February 1, 2019. The company says the new program, formerly ...

For more than two decades, Caesars Entertainment (CZR) has been trying to convince investors that a loyalty program is a big value adder for the company. The Total Rewards loyalty program was one of ...

SHELTON, Conn., Nov. 28, 2017 /PRNewswire/ -- SSI and Caesars Entertainment Corporation (NASDAQ: CZR), the world's most diversified casino-entertainment company, today announced a new loyalty rewards ...

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