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Politicians, celebrities, IT executives and a gospel choir joined Microsoft Corp. Chairman and Chief Software Architect Bill Gates in Times Square Thursday for a glitzy launch of Windows XP, the ...

SEATTLE -- With the debut of its biggest product since 1995 less than three weeks away, Microsoft is scrambling to find the right message to send to consumers. The question is: Who's listening?

BACK IN SEPTEMBER, a misguided soul in the technology press wrote the following about the release of the Windows XP “gold code” to manufacturers: “I’ve never been less excited about a major software ...

One of the big winners in Microsoft Windows XP launch advertising is USA Today, which is running extensive XP advertising in print and online. On Oct. 25, launch day, the paper ran a four color spread ...