Defying gravity: How ‘Wicked: For Good’ collabs can help brands rise with Gen Z When Elphaba sang about breaking free from the rules and trusting her instincts to defy gravity in “Wicked,” she ...
It’s been a year since “Wicked,” and anticipation has been through the roof. How can a multimillion-dollar franchise follow a film that made such a significant cultural and emotional impact?
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