Your Web site can be an ideal means for gathering such customer information and making personalized offers based on that data. To do this, you'll need a personalization ...

Today, Lytics has announced Lytics Personalization — a web personalization solution that attempts to remove all of these roadblocks via an easy-to-use interface.

Jones’ report — Web Personalization: How big (and small) companies are increasing conversions and boosting retention — is available now for $299, or free with your VB Insight subscription.

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report.

The personalized Web is here, but the move to Web 3.0 must also be accompanied by innovations in online privacy. Otherwise, the casualties – Groklaw, Silent Circle, Lavabit – that have started ...

What Is Web Personalization? Personalization is the process of creating delightful experiences tailored to the customers visiting your web store.

Although personalization systems track our individual web movements, they are not designed to "know" or identify us as individuals.

So rather than being innovative, the personalization trend is proving to be corrosive. It's ruining search--and research--on the Web.

45 Minutes on IM: Eli Pariser, author of "The Filter Bubble: What the Internet is Hiding from You," says we should be increasingly aware--and wary--of tools to bring us a Web experience explicitly ...