This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. JCPenney has named VaynerMedia as its social media and ...

Bottles of Pepsi soda are displayed in a New York City store on March 17, 2025. On May 22, 2025, PepsiCo announced that it had reworked some of its sustainability goals, including for reducing virgin ...

VaynerMedia, a social and digital marketing agency, acquired Mondelez-owned startup Betabox on Wednesday for an undisclosed sum. The platform distributes CPG product samples to ecommerce providers, ...

As media buying becomes more fragmented across media channels and buying platforms, agencies and clients need to stop treating it like a cost play, said Jeff Nicholson, chief media officer at ...

J.C. Penney continues to round out its agency roster with shops focused on social-first and disruptive tactics that could grow the retailer’s appeal with key young shoppers and reverse sliding sales.

Remember the viral Instagram egg? I’ll be honest with you: My memory had to be jogged. It was that random Instagram account that sprang up out of nowhere and successfully got a picture of a plain old ...

Digital agency VaynerMedia, which is based at Related Companies’ 10 Hudson Yards, is adding a studio production house that won’t be hard to reach from the front office. The firm just signed for 43,000 ...

VaynerMedia, a social media consulting firm focusing on consumer brands and startups, is moving its headquarters to Related Companies and Oxford Properties Group’s 10 Hudson Yards between 10th Avenue ...

Outrage and frustration have an important application in society. They were once the exasperated manifestations of serious cracks and gaping holes in our framework. Unfortunate end points that people ...