Engaging customer experiences. AR and VR help consumers to visualize products, discover services and experience brands in ways that feel interactive and personalized. Cross-industry appeal. From ...

Meta and NBCUniversal partner to launch “The Office World,” an immersive and interactive social experience that takes fans into the VR world of the hit NBC Original series The Office. Step inside the ...

Liam Harte, a computer science student at Queen's University Belfast (QUB), has spent the past three years developing a therapist-led VR platform. He and his team have created a session for people ...

Virtual reality is often marketed as an escape: a place for games, simulations and spectacle. But the same immersive qualities that make VR engaging can also support people working through grief, ...

Revealed at Anime NYC by Bandai Namco Filmwork and XR studio Atlas V (Gloom Eyes, BATTLESCAR), Mobile Suit Gundam: Silver Phantom is set to be much more than an interactive narrative experience, it ...

A live AR concert, a relaxing VR experience featuring music from a local band, and a handmade interactive instrument were among the innovative, music-based projects interdisciplinary teams of RIT ...

It's not quite like being king of the world - Leonardo DiCaprio still holds that title - but Titanic fans will likely feel like first-class passengers while walking through the new family-friendly ...

MYRTLE BEACH — Have you ever wanted to fully immerse yourself in the game of Angry Birds or maybe a world of dinosaurs like Jurassic Park? A new virtual reality center in Myrtle Beach gives you that ...