Something was noticeably absent from the group of three letters in Wednesday’s paper taking issue with the University of California system’s new but not necessarily improved logo: a counterpoint. The ...

CALIFORNIA (KTLA) — The University of California unveiled a new logo for advertising and documents, but not everyone was happy about the change. Some students and alumni started an online petition to ...

The new logo (top) and the old logo (bottom). The old logo will still be used on official documents and diplomas. The new logo will replace more informal systemwide news and communication. The ...

The new University of California logo is being slammed online by students, alumni and artists who worry the new symbol will hurt the system's reputation.The UC's old logo had been in place for 144 ...

UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand. The logo change ...

The University of California logo is recognized and revered worldwide – but seven years ago, it almost fell by the wayside. In December 2012, the UC released a new logo, which was soon met with ...

BERKELEY, Calif. (KGO) -- From chimes of the clock tower, the Sather Gate and that cursive Cal, icons of UC Berkeley are all over campus. But on Tuesday, the university rolled out an "updated brand ...