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AI-generated representative image In January earlier this year I wrote a piece ‘Font Memories’ for Brand Equity. I asked then if fonts could talk, which one would match your personality? If your ...

Typography shapes how people see and connect with a brand. When typography is not handled properly, it can make content look ...

Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium ...

All marketers are familiar with the idea of visual branding with logos and colors. And while most consumers on a day-to-day basis don’t notice fonts, a switch in font can completely change the look ...

WOBURN, Mass.--(BUSINESS WIRE)--Monotype (Nasdaq: TYPE) today introduced a variety of new features and designs across its portfolio of type solutions that will be showcased at Adobe ® MAX next week.

It has been famously said that the Web design is 95 percent typography. Typography has always been central to any written message – books, manuals, packaging, advertisements – and now the Web. The Web ...

Brand experience and design are absolutely essential to meeting consumers’ expectations. More than 80 per cent of consumers believe that brand experience is as important as the products and services ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...

A new type of font has been created by combining letters from the logos of leading brands. Brand New Roman – a play of the ever-popular Times New Roman – uses the BR combo from ice cream brand Baskin ...