A lot of us know the feeling. Waiting anxiously for the confirmation email to arrive once we have paid for something on the internet. For a lot of people, this email is a crucial final step to the ...

Promotional messaging is the glamour job in email marketing. But it might be argued that the real work is being done by transactional emails — sales confirmations, reminders, password resets. Fail at ...

LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global transactional and marketing emails market to register a CAGR of over 9% during the forecast period, according to their latest market ...

These nine transactional emails will help you boost sales, communicate important information to your customers, and improve the customer experience. As you plan your digital marketing strategy, ...

Most firms say transactional email is a priority. But their actions don’t always reflect it, according to Transactional Email Benchmark Report 2018, a study released on Wednesday by SparkPost. Of ...

Silverpop's Email Benchmark Study analyzed emails from 3,000 brands in 40 different countries throughout 2013 to report on metrics like click-through rate, open rates, and bounce back rates. Silverpop ...

Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost. The report was based on data from a survey ...

LONDON--(BUSINESS WIRE)--The transactional and marketing emails market is expected to grow by USD 8.87 billion during 2021-2025, according to Technavio. The report offers a detailed analysis of the ...

Forbes contributors publish independent expert analyses and insights. I write about commercial real estate negotiations, deals and legal issues. Every modern commercial real estate transaction, or ...

Nearly 40% of senior marketers are missing out on the revenue opportunities of transactional emails – despite the open rates fro automated responsive emails being nearly 25% higher than normal ...

Email is a ball and chain. We’re locked to it, and it sucks. So anything that makes it easier to deal with, well, we’re going to try it out, right? ZigMail is a nifty new email service that gives you ...