What goes into a new network name? Apparently, five days of work. That's all the time Lou Goldstein and Bob Bibb, co-president of marketing for the WB, had to come up with The CW. "We came in very ...
LAS VEGAS--A day after a massive bomb hit the TV industry, advertisers, agencies and programming executives today will begin assessing the fallout over Tuesday's announcement that CBS Corp. and Warner ...