The total addressable market (TAM) represents the total revenue opportunity that's available for a product or service, assuming it achieves 100% market share. Calculating the TAM allows investors to ...

Marketers are lost without TAM: Total addressable market is a road map that demarks the makeup and size of the market being addressed; without it, the marketer knows neither whom they are addressing ...

Total Addressable Market (TAM) is the north star metric investors inspect before opening their wallets and founders glance at ...

Venture capitalists have been in love with vertical software-as-a-service (SaaS) businesses over the last decade, with several companies reaching billion dollar valuations, going public, or getting ...

When launching a new product/company or pitching for additional funding, forecasting against your TAM (total addressable market) is a key component. The TAM is a key part of a user acquisition ...