At first when I called The Swedish Number — a phone line launched by the Swedish Tourist Association on Wednesday to connect anyone with a random Swede — things didn't sound promising. "Sweden is ...

Sweden has a new phone number, and anyone, anywhere in the world can call it to "talk to a random Swede." That is sooooo Sweden. The country's tourist association is backing the project. Among their ...

Did you ever get bored and had the urge to talk to a random Swedish number out of the blue? If you've ever had a fantasy that specific and, frankly, odd, then dream no more. Sweden has just answered ...

Are you there, Sweden? It’s us, the world. To mark the 250th anniversary of Sweden’s abolition of censorship, the Swedish Tourist Association has launched a phone number connecting global callers with ...

Yesterday, Sweden became the first country to install its own phone number, inviting anyone around the world to dial in and connect with a random Swede. Yesterday, Sweden became the first country to ...