Fox garnered 127.7 million viewers for its broadcast of Super Bowl LIX on Sunday across platforms, marking the most-watched matchup in Super Bowl history. The championship matchup won by the Philadelphia Eagles over the Kansas City Chiefs drew 127.7 million viewers, a 3% jump from the 123 million viewers who watched last year’s Super Bowl.

Mountain Dew, Uber Eats, Bud Light, Stella, and Liquid Death had the most impressive ads of the game. The Super Bowl is a magical time and place for brands. A rare and brief three-or-so hour moment when people want to see commercials.