Super Bowl LVIII drew 123.4 million viewers according to CBS, and was the most-streamed Super Bowl in the history of the game. While Super Bowl LVIII may have been something of a snooze for the ...

For the first time ever, the game will include a Super Bowl-style halftime show. The list of artists for the halftime show ...

*This surpasses the initial reach number Nielsen announced on February 18, 2025 of 182.8 million viewers. For data date 2/9 (Super Bowl), programming lineup deliveries were delayed. As such, the ...

This article explores the evolution of the Super Bowl halftime show from a simple interlude featuring college marching bands ...

Fox invested a lot into its promotion of IndyCar ahead of the first race as its media rights holder. So, what does the high ...

That all changed in the early 1990s. Super Bowl XXVI featured the Washington Redskins and the Buffalo Bills and the halftime ...

In this op-ed, Liam Wilson, Mindshare associate strategy director, urges Aussie brands to take a piece of the pie that is the Super Bowl. The coming together of sports fans and pop culture aficionados ...

Fetch, a rewards app that allows users to receive gift cards by scanning receipts, gave away $10,000 to 120 viewers who entered the competition through the app during the Super Bowl on Feb. 9. One of ...