For the first time ever, the game will include a Super Bowl-style halftime show. The list of artists for the halftime show ...

The first Super Bowl to include Out-of-Home (OOH) viewing was SB LV. Nielsen began including OOH viewing into its National TV measurement in September 2020. As of Feb. 2025, Nielsen’s OOH ...

*This surpasses the initial reach number Nielsen announced on February 18, 2025 of 182.8 million viewers. For data date 2/9 (Super Bowl), programming lineup deliveries were delayed. As such, the ...

March 8 - For the second time since Super Bowl LIX, Nielsen has adjusted its calculation of how many people tuned into the game. What was already a record audience now stands at 191.9 million ...

This article explores the evolution of the Super Bowl halftime show from a simple interlude featuring college marching bands ...

Super Bowl LIX set a record with 127.7 million American viewers — a 3% increase over the previous year (123.7 million). The average ticket to Super Bowl LIX cost $4.7K, 1/17th the U.S. median ...

That all changed in the early 1990s. Super Bowl XXVI featured the Washington Redskins and the Buffalo Bills and the halftime ...

In this op-ed, Liam Wilson, Mindshare associate strategy director, urges Aussie brands to take a piece of the pie that is the Super Bowl. The coming together of sports fans and pop culture aficionados ...