Super Bowl LVIII drew 123.4 million viewers according to CBS, and was the most-streamed Super Bowl in the history of the game. While Super Bowl LVIII may have been something of a snooze for the ...

The Kansas City Chiefs are aiming for a three-peat at this Sunday’s Super Bowl LIX, but what are the odds that the big game will also set an all-time audience record for the third consecutive year?

The Big Game remains a milestone cultural event. Almost three-quarters of Americans (72%) believe that the Super Bowl remains ...

The Philadelphia Eagles drubbing of the Kansas Chiefs scored an even bigger audience than last year, thanks to streaming.

*This surpasses the initial reach number Nielsen announced on February 18, 2025 of 182.8 million viewers. For data date 2/9 (Super Bowl), programming lineup deliveries were delayed. As such, the ...

For the first time ever, the game will include a Super Bowl-style halftime show. The list of artists for the halftime show ...

How will the new Fox game show 'The Floor" fare when compared to other recent shows with a massive Super Bowl lead-in audience? As Fox is hoping to get a record viewership for Super Bowl LIX ...

This article explores the evolution of the Super Bowl halftime show from a simple interlude featuring college marching bands ...

That all changed in the early 1990s. Super Bowl XXVI featured the Washington Redskins and the Buffalo Bills and the halftime ...

In this op-ed, Liam Wilson, Mindshare associate strategy director, urges Aussie brands to take a piece of the pie that is the Super Bowl. The coming together of sports fans and pop culture aficionados ...