This article explores the evolution of the Super Bowl halftime show from a simple interlude featuring college marching bands ...

That all changed in the early 1990s. Super Bowl XXVI featured the Washington Redskins and the Buffalo Bills and the halftime ...

*This surpasses the initial reach number Nielsen announced on February 18, 2025 of 182.8 million viewers. For data date 2/9 (Super Bowl), programming lineup deliveries were delayed. As such, the ...

For the first time ever, the game will include a Super Bowl-style halftime show. The list of artists for the halftime show ...

March 8 - For the second time since Super Bowl LIX, Nielsen has adjusted its calculation of how many people tuned into the game. What was already a record audience now stands at 191.9 million ...

The first Super Bowl to include Out-of-Home (OOH) viewing was SB LV. Nielsen began including OOH viewing into its National TV measurement in September 2020. As of Feb. 2025, Nielsen’s OOH ...

Kendrick Lamar made history as the first solo rap act to headline the Super Bowl halftime show. With a set design aimed at ...

Super Bowl LIX set a record with 127.7 million American viewers — a 3% increase over the previous year (123.7 million). The average ticket to Super Bowl LIX cost $4.7K, 1/17th the U.S. median ...

Fetch, a rewards app that allows users to receive gift cards by scanning receipts, gave away $10,000 to 120 viewers who entered the competition through the app during the Super Bowl on Feb. 9. One of ...