“Third time’s the charm” was the case last week when I attended RevZilla’s GET ON! Adventure Fest Sturgis! Is it pompous to crow about being an “OG GOAF Sturgis member”? Yep, I was there at the ...

If it’s your maiden Sturgis excursion, you are in for an all-encompassing, overwhelming experience. It’s the biggest motorcycle rally in the world, after all. I’ve been three times, but you never ...

The Sturgis Motorcycle Rally is rolling through South Dakota for the 84th time this week. Credit local Indian Motorcycle dealer J.C. "Pappy" Hoel (1904-1989) for fathering what's now the world's ...

Half a million people descend on the otherwise sleepy town of Sturgis in South Dakota every year, making it the biggest motorcycle rally in the world. I’ve been three times, and no time is like any ...

For this year’s milestone anniversary at the Sturgis Rally, visitor count was the highest it’s been in five years. From Aug. 1 to Aug. 10, a total of 537,459 vehicles were counted at traffic ...