Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

In a first for the Sphere in Las Vegas, the venue's outer shell (it's called the Exosphere) will debut an interactive game Thursday, in a partnership with Lego and Disney's Lucasfilm. The Sphere ...

Lego x Star Wars Team Up With The Sphere For CES Experience Disney, Lucasfilm & Lego Team Up To let You Blow Up The Death Star On The Sphere During CES Now, if you had to ask us what the purpose of ...

A live 'Star Wars' video game being played on the outside of Sphere in Las Vegas Brian Friedman / Sphere Entertainment CES is a time for flashy promotion, and the Lego Group, Disney Consumer Products ...

LAS VEGAS -- The Force is strong in Las Vegas! This week at Sphere, Sphere Studios, in collaboration with LEGO, Disney and Lucasfilm, debuted a first-of-its-kind LEGO "Star Wars"-themed live ...

The Lego Group on Jan. 7 recreated an iconic moment from “Star Wars,” transforming Sphere in Las Vegas into the Death Star and letting fans relive the film’s climax via an interactive experience. The ...

Add Yahoo as a preferred source to see more of our stories on Google. In a first for the Sphere in Las Vegas, the venue’s outer shell (it’s called the Exosphere) will debut an interactive game ...