South Korea has combined popular culture, innovation and national strategy to create a business model where beauty products are an economic and political tool.First it was cars and electronics, then ...

K-beauty is more than just a cosmetics trend. South Korea has combined popular culture, innovation and national strategy to create a business model where beauty products are an economic and political ...

Popular for offering unique and affordable products — like sunscreens that don't leave white smears while doubling as moisturizers — South Korean cosmetics have dominated some social media feeds in ...

South Korea leads globally in plastic surgery, especially among women.Gangnam is the hub for cosmetic clinics and K-pop celebrity influence.Beauty st ...

Despite online claims that slapping the skin boosts absorption, experts say it has little real effect – aside from the oddly satisfying feel.

Jo Min-Su was working toward a computer science doctorate at one of South Korea's best universities when he stumbled on his calling: building a better lip gloss. The 30-year-old sat near his booth at ...

THE WHAT? The United States has surpassed China to become the largest importer of South Korean cosmetics.

K-beauty is more than just a cosmetics trend. South Korea has combined popular culture, innovation and national strategy to ...

Even before Korean culture gained global popularity, the South Korean government recognized the economic potential of the cultural industry. One of the earliest signs of this awareness appeared in a ...