It's been a staple food in the North for more than 70 years, but now Soreen is launching a new brand and two new flavoured loaves. The new branding aims to attract younger consumer to the product and ...

Soreen has appointed The Red Brick Road as its advertising agency to handle an upcoming £3m+ campaign. The Drum understands that the appointment was made following a four-way-pitch involving Mother, ...

Soreen have just released a new ad. It isn't very good. Inspired, presumably, by the troupes of hopeful moppets on dreary Saturday night TV shows its weirdly monoracial, hyperactive meshes of cute and ...

Soreen has released this year’s Halloween Scream multipack featuring new flavours, Cherry Jellies Mini Loaves featuring chopped cherry flavoured jellies and Toffee Apple Scream, created with apple and ...

Soreen is kicking off its largest-ever UK ‘master brand’ campaign with a TV advert encouraging consumers to enjoy Soreen’s squidgy products for the perfect pick-me-up, leaving them feeling satisfied, ...

2019 was Soreen's best sales year ever. The brand had been growing steadily but with the help of a striking advertising campaign and a much tighter focus on Millennials, it was able to treble its ...

The nation’s favourite malt loaf brand – Soreen – have reformulated their banana loaf recipe to delight consumers taste buds with their exceptionally tasty and nutritional goodness. The new Banana ...

Foreign sales of the malt loaf are hoped to take Soreen's revenues to £50m a year Soreen, the British malt loaf brand, is considering applying for a royal warrant and expanding into export markets ...

Malt-loaf maker Soreen is to launch a big budget campaign to get more Brits on bikes. There will be an unveil of a high-profile brand ambassador at the start of the campaign, and there are tie-ups ...

When schools were closed in Britain in March, as part of the coronavirus lockdown, it had a surprising impact on one of the country’s best-known food brands. Soreen, which makes malt loaves, suddenly ...