Some golfers long for the days of the old, tour-pro-cool leather wrap grips, but have grown accustomed to the soft, cushy feel of modern grips. SuperStroke’s latest offering is aimed directly at that ...

WHAT YOU NEED TO KNOW: Golf Pride launches its softest grip ever, the CPX. The grip, which is made of the softest rubber compound in company history, builds traction through a raised diamond-quilted ...

Eighty-percent of the best golfers in the world play Golf Pride grips, but that doesn’t mean the Pinehurst, North Carolina-based company is resting on its laurels. Rather, in a bid to expand its ...

When you’re president of a grip company, you tend to obsess about how people hold things — not only golf clubs but fishing rods, tennis rackets, hammers. Golf Pride boss Jamie Ledford has been known ...