Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, ...

Brands of all sizes and in every industry are turning to social selling strategies to increase sales and build stronger customer connections. According to LinkedIn, 78 percent of social sellers ...

In the future, everyone will be world famous for fifteen minutes. I had my 15 minutes last year. LinkedIn ranked me "the most engaged marketer in Singapore." Apparently, even that slight recognition ...

Every B2B salesperson has felt it. You send well-crafted outbound messages, follow a proven cadence and wait for a response or engagement. But nothing happens. It's not that buyers don't need what you ...

I wanted to combine two interesting topics that today have so much attention in tech companies, social selling and AI. Another reason is that I’ve always had a curiosity on how to do better social ...

Customer engagement and interaction has gone digital, and social media is helping shoppers become more communal with their favorite brands — and also gets shoppers to share more information. Almost ...

SAP has invested in enablement programmes that have taken social selling from a novel concept to a quantifiable business driver. Here’s how they did it Changes in buying behavior, a social economy, ...

One of the oldest mistakes in sales? Skipping relationship-building and jumping straight to the pitch. But here’s the truth: buyers only listen when their minds are open. That happens in two ...

For years, industry players considered “social selling” to comprise of simply adding a shopping cart widget to a Facebook page. Obviously, that strategy has failed for many retailers. But now, best-in ...

Retail is undergoing a structural transformation. Once dominated by marketing-centric tech investments, the industry is now shifting its gaze to systems that optimize fulfillment, unify data across ...

Imagine a buyer needs to make a purchase. They consider their choices, but not too hard. And though the buyer is sitting at their desk, the consideration process is like attending a networking event.