Businessman Bill Simon known for his memorable “Simple Simon” tire commercials will be laid to rest next week.

CENTRAL, La. (WAFB) - A well-known businessman known for his creative costumes and giving back to the community died after being hit by a vehicle in Central early Friday morning, March 28. Officials ...

A Baton Rouge tire and auto-parts store owner, famous for his costumed commercials promoting the shop, was struck and killed by a vehicle early Friday morning. Bill "Simple" Simon, owner of Simple ...

BATON ROUGE, La. (WAFB) - Bill Simon, known for his memorable commercials promoting his Baton Rouge tire business, was struck and killed by a car earlier this morning. Longtime friends of Simon share ...