So I guess exploding smartphones and hoverboards weren’t enough for you people. This week Nike announced the pre-sale of its latest self-tightening sneaker — the Adapt BB. (The BB, of course, stands ...

Nike’s self-lacing (self-tightening is probably a more apt description) FitAdapt technology is slowing making its way into more of the brand’s shoe lines, including the Adapt Huarache now. The sneaker ...

Rumours of Nike releasing their next-gen self-tightening shoes surfaced last month, pointing towards a Spring 2019 launch. However, it appears that the company is pushing that release much earlier ...

Nike is discontinuing the app for its self-lacing shoes. The Adapt BB smartphone app, which controls Nike's $350 self-lacing sneaker's third edition, will disappear from Google Play and the iPhone App ...

Michael J. Fox tries on the first pair of actual self-lacing Nike Air MAG sneakers, resembling the shoes he wore in "Back to the Future Part II," in October 2015. The future is now -- or near, at ...

Tonight Nike's Jordan Brand unveiled the Air Jordan 33, and besides a design that harkens back to the Jordan III shoe from 1988, it includes technology relating to a more recent model. The "FastFit" ...

In 2016, Nike debuted its HyperAdapt 1.0, the first multipurpose performance shoe to feature power lacing. Since then, the brand has released a handful of auto-lacing models, including the updated ...

A great way to generate hype for your product is to name it after something from the “Back To The Future” franchise. That’s why auto-balancing skateboards are called “hoverboards” and Nike’s ...

All the tech in Back to the Future II looks pretty cool, but if we’ve learned anything over the past few years it’s that replicating its tech isn't easy. Hoverboards turned out to be exploding ...