"Coca-Cola did not create the legend of Santa Claus." The myth that the many-named gift-bringer of Christmas was invented by a soda brand is so persistent that even Coca-Cola has had to step in to ...

It's common to leave out cookies for Santa Claus at Christmastime — a tradition rooted in medieval origins. But leaving out a cold Coca-Cola for St. Nick might be a more appropriate practice, as the ...

The holidays are a great time for marketing thanks to one of the greatest business icons in history: Santa Claus. No matter what they call it, Santa Claus, Father Christmas, Saint Nicholas, etc., it ...

The image of Santa Claus that comes to mind—a jolly, rotund man with a white beard and red suit—is so ubiquitous that it seems timeless. However, while Santa had previous representations, Coca-Cola ...

Few brands are so deeply associated with Christmas imagery as Coca-Cola. Over the course of almost a century, Coke did not simply create marketing around Christmas, they created Christmas marketing.

Santa Claus is iconic. Wherever people see him during the Christmas season, be it at the mall, in classic movie specials or on seasonal decor, the legendary gift-giver's appearance generally remains ...