Why Chipotle Is Betting on This 16-Year-Old Founder to Reach Gen-Alpha—and Their Families

The chain just launched a partnership with Salish Matter, who makes YouTube videos for an audience of 37.6 million and runs a ...
Marketing Dive

Chipotle broadens Gen Alpha marketing with Salish Matter collab

A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator order ...
YouTube on MSN

I bought Salish Matter her entire dream Sephora order! Bad idea?

In this video, I purchased Salish Matter her entire dream Sephora order. Her reaction was incredibly sweet, and I enjoyed ...
Yahoo

YouTuber Salish Matter and Her Dad Jordan Set Netflix Deal With Content Debuting This Spring

Salish and Jordan Matter, the father-daughter duo known for posting videos of their weekly adventures on YouTube, have entered an exclusive deal with Netflix. At the streamer, Salish and Jordan will ...
AOL

Who Is Salish Matter? All About the Influencer Whose Pop-Up Caused Pandemonium at a New Jersey Mall

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...
Time

Salish Matter

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