Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagement between ...

The new generative AI based services take advantage of the company’s Data Cloud and proprietary Einstein GPT, Salesforce said. Customer relationship management (CRM) software provider Salesforce has ...

Anyone who doubts the importance of email marketing needs to talk to Cirrus Insight, which just announced a new service that automates email sync between Gmail and Salesforce. It builds on the an ...

Who Is Salesforce CRM For? Salesforce is a powerhouse platform ideal for companies that want to see better results from their sales and marketing efforts. You can run multichannel campaigns through ...

It’s the end of email marketing as we know it. Okay, that might be a bit dramatic. But there’s no arguing that agentic AI isn’t just changing the way marketers design and sell products; it’s also ...

TASC CTO explains why the company selected Salesforce and outlines first-year ROI targets and growth goals from its ...

When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships. But there had to be sound business ...