According to city officials, the logo represents unity, energy, a sense of direction and a sense of place.

A bigger logo on South Carolina’s football helmets was a hit with fans and players last season. Gamecock coach Shane Beamer says you can expect to see it even more often this year. And the bigger ...

South Carolina athletic director Jeremiah Donati, head coach Shane Beamer, Rozier Blanchard and Boyd Blanchard are seen on the field following a press conference announcing a partnership with ...

COLUMBIA — Williams-Brice Stadium will have on-field corporate logos for the first time after the University of South Carolina announced a five-year partnership with Blanchard Machinery. Beginning ...