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Branding is a minefield these days, with social media ensuring that everybody can share their immediate gut reaction to anything from a new logo to an advert or poster design. Consider the reaction to ...

Companies put a lot of effort into distinguishing themselves from others and establishing their unique brand. Over time, people get used to everything businesses associate themselves with, from their ...

As noted in Tom May's recent recap of the year in branding, 2025 was a dangerous time to refresh an identity or roll out a logo redesign. Everyone has an opinion on design these days, and social media ...

The Cleveland Guardians, as fans should know by now, rebranded following the 2021 season. Their new moniker was chosen to reflect the Hope Memorial Bridge outside of Progressive Field, including the ...

In 2011, we saw a large number of corporate logo redesigns. This was a great way for companies to reinvent themselves and provide consumers with a fresh outlook on the brand. Most of these companies ...

MTV redesigned its iconic logo to take out the music video. The new look features the original 3-D large "M" with the small, graffiti-style "tv" on the right side. But the new design is expanded, so ...

Nokia redesigned its logo for the first time in decades to distance itself from its public image as a phone company. The new logo, announced on Sunday, features five different shapes coming together ...