There may be a polar vortex freezing more than half the country right now, but don't lose heart, we'll be fishing soon enough. Granted, up here in Wisconsin, we won't be on open water for another ...

From the SPRO Rat 50 to the Bucca Bull Rat, these big, loud, and downright rude baits can trigger the most vicious topwater strikes of your life. There are lots of standard lures that produce big bass ...

Rat-L-Trap has announced their annual Rat-L-Trap Tournament at Lake Guntersville for Feb. 21 this year, and for at least that day hundreds of bass anglers will tie on the well-known lipless lure that ...

?It?s probably one of the most versatile lures that any angler can have in their tackle packs,? stated two-time Rayburn BASSMaster Champion Bud Pruitt, as you can jig it, swim it, slow roll it, pop-it ...

Four-time Bassmaster Classic winner Rick Clunn famously said, “If you want to understand the owl, study the mouse that controls him.” He likely meant it figuratively. To understand bass behavior, it ...

It all started nearly half a century ago when Sam Rayburn and Toledo Bend were still in their infancy. A man named Bill Lewis loved to fish, and loved to tinker too. In his garage, he created many ...

One of freshwater fishing's most legendary success stories dates way back to the late 1960s, when a middle-aged luremaker named Bill Lewis was struggling to make a living off of his wares. A military ...

The Rat-L-Trap Classic Feb. 2 at Lake Guntersville is sort of the official kickoff of what might be called "Trap Time" on North Alabama lakes, the time when lipless crankbaits become the go-to lure ...

There are lots of standard lures that produce big bass – everything from tiny forward-facing sonar minnows to 10-inch worms to deep diving crankbaits – but if you want your double-digit to be truly ...