Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other ...

PR experts need the knowledge, skills, tact and judgement of journalists in helping an organisation communicate purposefully with their stakeholders. [iStockphoto] A section of public relations ...

Public relations veterans remember the old days as if they were yesterday. In fact, they weren’t that long ago. “Back in the old days in PR, you’d write a press release, be diligent and do your follow ...

Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. "How many impressions can you guarantee the client each week?" he asked. Hard to ...

Ever wonder what happens before a celebrity, organization, or public figure releases a message to the public? Or how iconic brands connect with certain groups of people? The short answer is that they ...