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In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

Print advertisements have never had it easy. Armed with some of the smallest spaces and word counts known to the ad industry, an effective spot needs to catch the reader’s eye and imagination before ...

On an average, only 30 per cent of ads were noticed by consumers, and only 10 per cent of them were effective in terms of reach during the GSS, according to the research outfit's report, titled ...

Here’s a look at the finalists from the Best Client Advertising Campaign in this year’s INMA Global Media Awards and what the ...