While most marketing managers chase the latest social media trends, they’re missing a massive opportunity hiding in plain sight. Yahoo News attracts 180 million monthly US visitors—more than many ...

Public relations is changing fast. As AI transforms how information is found and shared, visibility now means more than only reaching journalists. It’s about making sure your press release can be ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...