Berks County potato chip company using nostalgia advertising to bring back old customers and attract new ones

TULPEHOCKEN TWP., Pa. - Dieffenbach's was established in 1964 in Womelsdorf, Pa., and with Gibble's, it's bringing back ...
Variety

Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay’s ...