(Looking for inspiration? Check out the best logos of all time.) A leaked PDF offers an utterly mind-boggling glimpse into ...

Pepsi's 2008 rebranding, which featured a redesigned logo with a subtle smile, cost the company $1 million. The campaign that ...

In recent years, the carrier has been in the news for its merger with fellow South Korean carrier Asiana Airlines, and ...

Pepsi has since struggled against its rivals’ stronger brand identity. Over the years it has overhauled its logo, but the most criticised rebranding came in 2008. Taking the traditional ‘wave’ design ...

Pepsi spends $1.2 billion on this rebrand, with the logo alone costing $1 million. We can't figure out why. Pepsi has never been a stranger to brand redesigns, having undergone one nearly once a ...