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NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches. The new design reunites ...

MILAN — Mauro Porcini is currently in Maui, wondering if it’s possible to find decent pasta. Indeed, he’s about as Italian as they come, working for one of the most American companies on the planet.

In a world drowning in digital advertising, Pepsi chose a refreshingly analogue approach to launch its new logo in Sri Lanka: a vibrant nationwide street art campaign. Following the global rollout of ...