1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...
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Miller Lite kicks off 50th anniversary celebrations with ‘Legendary Stories Start with a Lite’
But thanks to its fans, the original light beer ended up disrupting the whole beer industry and fifty years later it is one of America’s most beloved beers. To mark the golden anniversary, the brand ...
Italians are telling the Godfather of beers to fuhgeddabout ads poking fun at the mafia -- or else. In one ad, a character from "The Sopranos" enters a liquor store and asks the owner if he needs ...
Miller Lite, which was launched nationally in January 1975, celebrates its 50th birthday this year. The beer helped put Miller Brewing Co. on the national map and elevated Milwaukee's status as Brew ...
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