The claims made at Openworld–not least by Executive Chairman and CTO Larry Ellison and co-CEO Mark V. Hurd (below right)–were bold, brash, and attention-getting. Ellison said we’re experiencing “a ...

Laura Ipsen walked into the office of Oracle co-CEO Mark Hurd on a Monday this summer, and the next day she had a new job as the general manager and senior vice president of Oracle Marketing Cloud ...

Oracle introduced several new features for its Marketing Cloud this week at its Modern Marketing Experience event in Las Vegas. The features are meant to offer Oracle users a more holistic view of ...

Oracle announced new features and enhancements to the Oracle Marketing Cloud at its Oracle Modern Marketing Experience event in London, including updates positioned to enable CMOs and global marketing ...

Like every marketing cloud, Oracle’s was built through acquisition. The tech giant has devoted more than $3 billion to construct a suite that includes campaign management or marketing automation from ...

As consumers increasingly interact with brands across a range of different devices and environments, marketers and publishers face the challenge of unifying consumer IDs from different platforms and ...

At the Oracle Modern Marketing Experience this year, the company is eager to demonstrate to attendees ways in which they’re staying on the edge of development in keeping consumers engaged, while also ...

Ever increasing customer expectations are forcing B2B organizations to rethink established marketing processes in order to break down internal silos between marketing, sales and other customer facing ...

Marketers in global manufacturing businesses are looking to improve customer engagement and increase marketing effectiveness as they support prospects and customers through the discovery and buying ...

Oracle announced a slew of AI-driven capabilities across its Customer Experience Cloud Suite today that are designed to help users to deliver better, faster and more personal experiences. If you think ...

Oracle's TikTok deal is seen as a PR and marketing coup for the enterprise firm, which could help raise its profile in the cloud where it faces stronger rivals Amazon, Microsoft, and Google. Marketing ...

The notion of a salesperson on the road with a localized version of a spreadsheet filled with inaccurate or outdated lead data and little ability to update it presents an anachronism in this era of ...