Tex-Mex-style food brand Old El Paso is seasoning its marketing with a combination of search data and dynamic creative optimization. In September, the General Mills-owned brand launched an awareness ...

Ditch the packets! Make this easy copycat Old El Paso taco seasoning in bulk. Healthier, cheaper, and tastes even better than the original. Plus, this recipe will save you time, because it yields ...

From humble beginnings in 1916, Mountain Pass Canning grew into the Old El Paso brand nationally in 1955 and regionally in 1978. To help encourage the growth of the expanding Mexican food marked, Old ...

MINNEAPOLIS — Cinnamon Toast Crunch and Old El Paso, two brands of General Mills, Inc., are collaborating to launch Dessert Taco Shells, which “feature the crunch fans love from Old El Paso, now ...

Old El Paso, a Tex-Mex food brand owned by General Mills, has announced its foray into the soup category. Following the success of its Cinnamon Toast Crunch Dessert Taco Shells, the brand is now ...

MINNEAPOLIS — General Mills Inc. is adding new products to its lineup of Old El Paso products. A birria taco kit, a breakfast taco kit and new additions to its Carb Advantage line are being offered.