As the non-alcoholic beverage market continues to grow, there are a wider variety of options to enjoy at home or at your ...

In 2025, non-alcoholic drinks have taken center stage, with options that are bold, flavorful. Discover a years worth of options for drinking dry all year long.

Expanded zero-proof menus are attractive to Gen Z, who drink 20% less than millennials, and yield better margins than ...

“The whole thing with non-alcoholic cocktails is, they're an adult ... mostly attracts “party girls who were binge drinking, taking it too far and really struggling with their mental health ...

There is little known about how non-alcoholic beverage affect our long ... The researchers I spoke to agreed that throwing back a few NA drinks at a party was a healthy behavior—and it might ...

Interest in non-alcoholic drinks is growing fast. Now added functional benefits look set to supercharge sales.

Heineken 0.0 was famously introduced in the first non-alcoholic drink brand commercial during the 2023 Super Bowl. This year, Michelob Ultra Zero will debut during the commercial breaks.

Many bars are experimenting with using non-alcoholic spirits in cocktails, while breweries around the country are creating zero-alcohol versions of their product to keep up with demand.