Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Huey Lewis and the News ... in the Super Bowl advertising lineup, this time for Michelob ULTRA, which packed the court with ...

ChatGPT maker OpenAI is expected to air its first TV commercial during Sunday's Super Bowl, the Wall Street Journal reported ...

Here's a look back at all the best and most unique commercials that aired during the Super Bowl this year, from Budweiser to ...

NewsNation accuses Fox News of stealing their slogan for its Super Bowl ad - ‘Sound familiar?’ Chris Cuomo snarks in the ...

From Catherine O'Hara throwing back brewskis to Meg Ryan and Billy Crystal having a 'When Harry Met Sally' reunion, here are ...

From OpenAI to Ramp, we take a look at the different venture-backed startups that bought ad slots at this year's Super Bowl.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...