I write. That is the job. Every week I sit down, work through an idea, shape it into something worth reading, and send it out. For the longest time, that ...

Brands looking to drum up attention (and website traffic) often turn to newsletters. When done right, a newsletter can pique the interest of current and prospective customers. Of course, the “right” ...

Newsletters are having a moment. The platform Substack, in particular, has gained traction among newsletter creators by dramatically simplifying the user experience. The platform is also free to get ...

A little over one year ago I began to write this weekly newsletter. At first, it was daunting. I’m not a journalist by training or habit. I was accustomed to letting my ideas cook for long spells, to ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! She speaks all around the world about content marketing, writing, and storytelling, and she writes a regular advice column on ...