New Atlas

700-mile Ford F-150 charts a new course for US electric vehicles

Four years after Ford bravely electrified its best-selling vehicle, the F-150 Lightning pickup, it seemed ready to drop the ...

Ford scraps EVs at BlueOval City in TN, has new plan for site

Ford's Tennessee Truck Plant at BlueOval City will be repurposed to manufacture a gas-powered line of "Built Ford Tough" ...

Ford Updates Plans: 5 New Affordable Vehicles by 2030

Ford is reworking its future around what customers are actually buying, stepping away from cost-heavy electric bets that no ...

Ford scraps fully-electric F-150 Lightning as mounting losses and falling demand hits EV plans

Ford Motor Co. is pivoting away from its once-ambitious electric vehicle plans amid financial losses and waning consumer ...

Ford to make big pivot in future vehicle offerings, add a new business

Ford Motor is keeping the F-150 Lightning, but changing its technology. It plans to add thousands of jobs and enter this new ...

Ford Announces Product Roadmap Shakeup Away from EVs and Towards Trucks, Hybrids, EREVs

The automaker is realigning its future investments into multi-energy powertrains, battery-electric storage systems, and new ...

Ford stops electric vehicles, costing billions

The purely electric pickup Ford F150 Lightning is retired, the electric van isn't coming at all. Instead, series hybrids are ...

What is an EREV? Why Ford is betting billions on the complex powertrain

The Blue Oval announced a major shift in brand strategy. Its future may be more hybrids, plug-in hybrids and EREVs than EVs.

Ford’s Car of the Future, Hatched in a Skunk Works Near Los Angeles

Desperate to catch up with Chinese automakers, Ford is redesigning its fleet with a Silicon Valley-style team. Is it too late ...